We get people who get outside—plain and simple. This is about gear, grit, and connecting people to their passions.
Sometimes, even the path less traveled can feel well worn, so we make our own way. We owe it to ourselves and our customers to be innovative, to take risks, and to reach remarkable new territory.
All work and no play makes even the most dedicated professionals weary, so we balance performance with passion. We make time to hit our goals and to play in the mountains and on the trails. It’s all about balance.
Carefully laid plans are important, but a willingness to take action is absolutely vital. We act decisively and move forward with speed and passion. Some people sit around and think about it—we take action and go out and get it.
We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains.
It doesn’t get much better than working at 9000ft. A road ride on twisty blacktop, a mountain bike ride on miles of IMBA gold-rated trails, or skiing lap after lap of bottomless powder in the Wasatch range are all par for the course during your lunch break.
Concerts all summer, Sundance in the winter, and some of the West's best restaurants year-round—the local color is vibrant. You won't have to travel more than a few minutes to see any of it, and if you're looking for a little more of an urban experience, Salt Lake City is only 30 minutes away.
Utah's snowfall is legendary, but high-altitude living also means that you get the colors of fall, cool mornings in the spring, and warm summer nights. For anyone who thrives in the outdoors, this is a new spin on paradise every three or four months.
Salt Lake City offers access to some of the world's best skiing and outdoor recreation—you're just minutes away from paradise. Theatre, music, dance, museums, and all the staples of sophisticated city living are right here.
A recreational mecca and green community, Christiansburg is home to Backcountry’s second distribution center. Its shipping center and satellite photo studio allow us to serve the Eastern United States with increased speed and efficiency.
Coastal living, coffee, and bike culture might be what Portland is best known for, but the greater metro area is also one of the fastest-growing and most beautiful areas of the Western United States. The confluence of the Willamette and Columbia rivers feed the evergreen landscape, and the striking skyline hints at the mountains and wilderness not far from the city. With all this and its close ties to the local powersport culture, it's easy for the Motosport tribe to call Portland home.
This was Backcountry’s first international office, and it’s where you’ll find even more of our talented team. Costa Rica was selected for its rich culture, quick travel from the United States, and exceptional caliber of qualified employees. Since it opened in 2008, this office has become a vital part of Backcountry’s day-to-day operations.
Climbing spots, bike routes, hiking trails, and the Echaz River mark the land surrounding Kirchentellinsfurt, home to Bergfreunde.de. Kirchentellinsfurt has a rich outdoor culture that serves as a beacon for mountain and climbing enthusiasts from all around Germany.
Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.
Our ranks are flush with business leaders, professional athletes, and industry veterans—those who share a common vision and know how to take action. From our executive team to our Gearheads, we target the core by hiring the core. Our employees are among the most experienced and knowledgeable in the industry.
At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry.
We have industry-leading perks to reward a job well done. Whether you display an example of one of our core values or simply get it done, the list of perks is nearly endless.
Gear is at the heart of our business, so we offer deep discounts and pro deals so you can own the best and test the latest. Lift ticket and seasons pass deals and Ski Utah Gold Passes give you access to the mountains to ski and board during the winter and mountain bike during the summer.
And best of all, workday recreation is highly encouraged; a mid-day ride on the bike, a morning of skiing neck-deep powder, or an early afternoon climb are all part of who we are.
Feel like getting out at night? Our sponsored events are legendary and include trail relays, mountain bike races, and our company-wide Adventure party.
In addition to offering industry-leading perks, we have big-company benefits to keep you and your family healthy and happy.
Jon Armitage joined Backcountry as CMO in 2016. Jon came from Trunk Club, where as VP of Marketing he owned all aspects of customer acquisition, loyalty and retention, and brand. His strong background in high-growth online markets combines a unique blend of creative and metrics-driven marketing.
Jon was previously Vice President for Global Paid Search for Hotels.com, a role in which he led a team of 50 paid search specialists, analysts, and product developers worldwide. He also previously worked in Travel Strategy and Operations with Google, in which his core activity focused on consulting major international advertisers on how best to approach their online marketing activities and harness the most from Google’s suite of advertising platforms.
Originally from the UK, Jon has spent significant amount of time in London, San Francisco, and Chicago. He now lives in Park City, Utah with his family.
Having grown up accompanying her father on buying trips for his family-operated jewelry stores from their home in Maryland to New York City's jewelry wholesale district, Diana Seung says that retail is in her blood. She remembers watching him negotiate with wholesalers and then sell the product in the stores. As EVP of Merchandising, Diana leads our merchandise buying and planning functions. Before joining Backcountry, Diana worked at The Children’s Place as the VP of Ecommerce Merchandising, Planning & Global Marketplaces. Prior to that, she worked for Gymboree, Ann Taylor, Saks Fifth Avenue, and Bloomingdale's.
She attended Cornell University, studying Sociocultural Anthropology with a minor in Africana studies. She's lived in both San Francisco and New York City with her 14-year-old dog, who she's had since he was a pup. She now enjoys being surrounded by mountains and natural beauty of Park City.
Diana is a big advocate of giving back to the community, and she has found volunteer opportunities in every place she's lived. She also loves hiking, paddleboarding, kayaking, and Muay Thai boxing.
With 17 years of product, technology, and business experience, as well as extensive exposure to the outdoors sector, Peter Eischeid is uniquely qualified to lead the Technology and Product divisions of Backcountry. In his eight years with us, Peter has played an integral role in the company's growth, overseeing the launch of four websites and leading site redesigns, mobile products, strategic initiatives, and much more; he is presently charged with leading the Product and Technology teams, encompassing product management, design, and engineering.
Peter started out in the Chicago area at Accenture and JC Whitney after getting his degree at the University of Iowa; however, after meeting his future wife, a Salt Lake City native, a move west was in the cards. The couple moved to Utah and, after a few years of travel back and forth to the Silicon Valley, Peter joined Backcountry in early 2009.
A dedicated runner, Peter has run multiple marathons and completed his first half-Ironman in 2015. When not training, he enjoys camping trips with his wife and two active boys.
In 2010, Jonathan Nielsen made the move from Silicon Valley to enjoy “the greatest snow on earth,” and lead corporate development and strategy at Backcountry. As he puts it, “it was the best career decision I’ve ever made.”
Jonathan led the acquisition and integration of Competitive Cyclist and later took on the role of EVP of Product Management and Design in 2012 managing product strategy and user experience design across the entire Backcountry portfolio. In 2014 his role expanded to include management of Backcountry’s adjacent category businesses Competitive Cyclist and MotoSport as well as European expansion via Bergfruende. Jonathan became CEO in 2016.
Prior to joining Backcountry, Jonathan was a member of eBay’s corporate development team where he focused on M&A transactions and corporate strategy; this included acquisitions in the US, Europe and Asia and marketplace, payments, mobile, and local strategies. He’s also held technology investment banking roles at Piper Jaffray and various operations, marketing, and business development roles at Ancestry.com.
Jonathan graduated from Brigham Young University with a B.S. in Finance.
Pete LaBore originally joined the Backcountry team in 2007 to serve as the Director of Customer Acquisition; it was a role that would later serve as the beacon to bring him back to the team in 2010, after a brief departure.
Early in his career, Pete served as the head of Internet Marketing for JC Whitney, where he developed a strong foundation of marketing and eCommerce. Later, his transition to the online marketing agency, Performics, led him to oversee the online marketing strategy and performance for clients such as Toyota, FTD.com, and Patagonia.
After a brief move back to Chicago, Pete rejoined Backcountry in 2010, first serving as the Director of Customer Retention before taking over the Flash and Dogfunk segments of the business. Pete moved into the General Manager role with direct responsibility for the operations of Backcountry, including P&L, fulfillment and customer service, and those of Competitive Cyclist, and Backcountry's Flash businesses. In 2016, Pete became COO and continues to oversee Backcountry’s operations and growth businesses, including MotoSport.com and Bergfruende.de. His deep understanding of eCommerce across all disciplines makes him an integral part of Backcountry's core leadership team.
Pete earned his B.A. in Mechanical Engineering from Iowa State University and his MBA in Strategy & Marketing from the University of Chicago's Booth School of Business. When he's not at the office, Pete enjoys spending time skiing, trail running and fly-fishing, and being outside with his family.
Jim Holland is a two-time Olympian and six-time national champion Nordic ski jumper. Holland was a member of the US Ski Team for nine years, and he continues to be an avid athlete in all aspects.
After graduating from the University of Vermont, Jim migrated to Utah and founded the web development company Wasatch Web Works. The company would serve as his introduction to online business, and it would eventually lead him to team up with the co-founder of backcountry.com, John Bresee. Jim’s focus on cost-effective retailing led to exceptional year-over-year growth for Backcountry, and his passion for specialty outdoor gear has helped Backcountry stand apart from its competition.
From rallying company Ultimate Frisbee games at lunch to long adventurous backcountry ski tours, Jim approaches everything outdoors with the same passion and focus that has made backcountry.com the success it is today.
Working at Backcountry.com is Brandon Warburton’s dream job—it’s the opportunity to combine his passion for the outdoors with his expertise in ecommerce, all while living in the mountains. Prior to landing in Park City, Brandon honed his business and marketing skills at multiple companies, including IAC, Ancestry.com, Citysearch, and the U.S. Ski Team. His career at Backcountry began with a bang, as he arrived in the middle of the fourth-quarter holiday frenzy of 2008 and had to hit the ground running. The company has grown in the six years he’s been here, and he’s thankful to have been a part of the development.
When Brandon’s not overseeing Backcountry’s marketing operations, he can be found skiing or mountain biking in the surrounding Wasatch Range or fly fishing in streams and rivers throughout Utah, Idaho, Wyoming, and Montana. Skiing was his focus growing up, and he honed his skills while racing at the Rowmark Ski Academy in Salt Lake City. It wasn’t until he arrived at the University of Colorado, Boulder that cycling and fly fishing started to absorb more of his time, and both have provided years of enjoyment since. Most recently Brandon’s focus has shifted towards his young family. He’s excited to introduce his two girls to the outdoors and spend time with them and his wife skiing, camping, fly fishing, and biking.
Tom is a graduate of the University of Virginia and the University of Virginia School of Law. He began his career at Clifford Chance US LLP and Cooley Godward LLP representing conglomerates and technology companies in various corporate, litigation, and regulatory affairs. His in-house career includes both public and private companies as well as a startup company. He has been legal counsel to eBay, PayPal, Skype, Lucasfilm, and Netflix. At Backcountry, Tom leads our legal affairs, HR, and business development teams.
Tom joined Backcountry in 2015 and has a deep appreciation for the great people, food, and culture of the greater Salt Lake City area. In particular, he loves the year round fly fishing near Park City and proximity to the great Western rivers of the Rockies.
Having grown up in Jackson Hole, Wyoming, Shane Jones is excited to be back in the Mountain West as CFO of Backcountry.
Shane’s experience includes more than 20 years of financial leadership with world-class companies, driving impressive results in a diverse range of industries including e-commerce, multi-unit retail, distribution, and private equity.
Most recently, Shane served as Vice President of Finance for Nexeo Solutions, a $5B portfolio company of TPG Capital where he drove substantial improvements in analytics, processes, controls, and business insight across all aspects of the business, leading to record profits and growth in free cash flow. Prior to that, he led worldwide financial planning and analysis for Amazon.com, providing leadership and strategic direction to facilitate rapid revenue growth, diverse growth in product lines, significant geographic expansion, multiple acquisitions, and development of new business opportunities such as Prime, AWS, and Kindle.
Shane earned an MBA from the Marriott School of Management at Brigham Young University. When he’s not in the office, he enjoys mountain biking, hiking, and landscape photography. He’s excited to be back in the mountains and looks forward to spending more time outdoors with his wife and two kids.