In 2004, Jill Layfield stumbled upon a posting for a marketing position with a small eCommerce company called Backcountry.com and decided to send over her resume. Little did she know she’d not only uproot from the San Francisco bay area to Park City, UT, but that she’d also move up through the ranks from Backcountry’s Director of Customer Marketing role to become the VP of Product Development in 2009, COO in 2010 and CEO in 2011. Prior to joining the Backcountry team, Jill was with Shutterfly.com, where she managed customer acquisition, retention and loyalty, partner marketing, and retail business development programs. She’s also held positions with Cisco Systems, Infogear (a startup focused on the marketing for Internet appliances), and 8x8 (a manufacturer of videoconferencing products and a VOIP service provider). Jill graduated from Santa Clara University with a BA in Communications.

When she’s not tearing down the Backcountry hallway to her next meeting, she loves to climb, trail run, ski, and mountain bike with her husband, daughter, and two dogs.

Kevin comes to Backcountry after being with Infor where he was part of an executive team that built an international software company from $40 million in revenue to $3 billion in less than 10 years. He sourced, led and successfully completed 40+ acquisitions, managed two operating units and drove significant operational efficiencies across a complex, global company.

Kevin is a skier, mountain biker and triathlete. He is passionate for technology and for the brands we sell. He’s excited to couple his love for the outdoors with his experience in building scaled companies.

CJ brings with him more than a decade’s-worth of technology prowess teamed with leadership and organizational integration experience earned at some of the country’s leading tech companies. Singh joins Backcountry.com after a two-plus-year stint at Synacor, most recently as Senior Vice President of Technology, where he focused on delivering high-growth products and creating the technology vision to increase the scalability of the business. Prior to that, he spent three years as Director of Engineering and Product Development at Yahoo!, where he was responsible for leading the company’s development centers in Latin America. He’s also an Oracle alum, during which time he was integral in the creation of the now-ubiquitous Electronic Records and Electronic Signature (ERES) product, and was awarded two patents for innovative solutions created for XML record searching and XML-based security models. He holds a Bachelor of Engineering, Computer Science degree from Gulbarga University in India, and earned a Masters in Information Systems Management from Carnegie Mellon University.

CJ is a dad, a photographer, and an outdoor lover. He's also pretty sure that the rarefied air of Park City is going to add at least 40 yards to his golf drive.

On a personal note, Teresa and her husband Eric have a passion for and enjoy all active sports. They spend their vacations skiing, scuba diving, hiking and kayaking. Teresa is moving back to her origin (Utah), while Eric is moving to his dream (living and playing in the mountains).

Brendan Quirk co-founded CompetitiveCyclist.com in 2000. He served as its CEO until the company was acquired by Backcountry.com in 2011. CompetitiveCyclist.com was widely considered the leading online retailer of mid-to-high end bikes and bike-related gear.

Brendan holds a B.A. in English Literature from Swarthmore College and a M.A. in Creative Writing from University of Wisconsin-Milwaukee. A combination of his love of writing and his love of cycling is what originally inspired him to grow CompetitiveCyclist.com through an emphasis on technical and information-rich content.

Brendan dabbles in Masters road racing and marathon mountain bike racing. He has greater proficiency in horsing around in the great outdoors with his wife Leigh and their three children.

Technology has been the constant thread through Jonathan Nielsen’s career. As VP of Product Management, he is responsible for championing user experience and the overall success of all of Backcountry.com's websites. He came to Backcountry in 2010 to focus on mergers and acquisitions and business strategy, and led the company’s successful acquisition and integration of Competitive Cyclist in 2011. Prior to joining Backcountry, Jonathan was part of eBay’s corporate development team, working on mergers and acquisitions and strategy across all eBay businesses (eBay, PayPal, and Skype), and globally as well. Before eBay, he was part of Piper Jaffray’s technology investment banking group. He began his career at Ancestry.com, working in various operations, marketing, and business development positions. Jonathan earned a BS in Finance from Brigham Young University.

He lives in Park City with his wife Brooke, and their two young sons, Jack and Blake.

Jim Holland is a two-time Olympian and six-time national champion Nordic ski jumper. Holland was a member of the US Ski Team for nine years. After graduating from the University of Vermont, Holland migrated to Utah and founded Wasatch Web Works, a Web development company. Holland then teamed with John Bresee to found Backcountry.com. Holland's focus on cost-effective retailing has led to exceptional year-over-year growth.

Jim continues to be an avid athlete in all aspects. From rallying company Ultimate Frisbee games at lunch to long adventurous backcountry ski tours, Jim approaches everything outdoors with the same passion and focus that has made Backcountry.com the success it is today.

John Bresee is a lifelong ski bum who has flipped burgers at Alta, washed dishes at Snowbird and taught skiing at Stowe. After the rock-star appeal of dish-washing wore off, he became a writer/entrepreneur. He launched the Wasatch Canyon Reporter newspaper, co-founded Backcountry.com and became editor of Powder Magazine. His work has been published in Bike, Skiing, Powder and other outdoor rags. John graduated from Johnson State College with a BA in psychology.

John is a plainspoken commentator on the world of e-commerce and has presented at industry conferences like Internet Retailer Shop.org, Etail, and the RBC Tech Conference.

John's passion for skiing has not waned with time as he can often be found near the front of the line as the lifts open on the deepest of powder days. Intensely fascinated by the power of the internet and the multitude of options it creates for business, he spends what little spare time he has researching the ends of the internet for the next wave. His hobby is helping entrepreneurs understand the power of the internet.