In 2004, Jill Layfield stumbled upon a posting for a marketing position with a small eCommerce company called Backcountry.com and decided to send over her resume. Little did she know she’d not only uproot from the San Francisco bay area to Park City, UT, but that she’d also move up through the ranks from Backcountry’s Director of Customer Marketing role to become the VP of Product Development in 2009, COO in 2010 and CEO in 2011. Prior to joining the Backcountry team, Jill was with Shutterfly.com, where she managed customer acquisition, retention and loyalty, partner marketing, and retail business development programs. She’s also held positions with Cisco Systems, Infogear (a startup focused on the marketing for Internet appliances), and 8x8 (a manufacturer of videoconferencing products and a VOIP service provider). Jill graduated from Santa Clara University with a BA in Communications.

When she’s not tearing down the Backcountry hallway to her next meeting, she loves to climb, trail run, ski, and mountain bike with her husband, daughter, and two dogs.

Scott Klossner is the Chief Financial Officer at Backcountry.com. Scott has more than 25 years of financial and executive experience. Prior to joining Backcountry in 2005, he served as CFO and in other finance positions with HomeClub, SportsClub, Major Market, and Big O Tires. His expansive experience includes public offerings, Sarbanes-Oxley compliance, mergers and acquisitions, institutional negotiations, strategic planning and analysis, and productivity enhancement.

Scott holds a BA in finance from the University of Utah and an MBA in finance and economics from the University of Southern California.

He lives in Salt Lake City with his wife and three children.

Dustin Robertson is a graduate of the University of Utah with a BS in marketing. Although he grew up in California and Georgia, Utah was the family ski destination each year which infused in him a desire to move west as soon as possible. He received a subsequent education in ski bumming from Snowbird, after which he was the sales manager of the Wasatch Canyon Reporter and Marketing Manager for Valassis Communications Inc. with direct responsibility for the Kraft, Kellogg's, and Nabisco accounts. Joining Backcountry.com was a perfect fit for Robertson to combine his marketing vision with his desire to be surrounded by outdoor oriented individuals.

Dustin has sculpted his career and education around his passion for the outdoors and backcountry skiing specifically. However, he has recently turned his skiing focus back to his roots of alpine skiing as the new technology and equipment have finally reached his high standards.

CJ brings with him more than a decade’s-worth of technology prowess teamed with leadership and organizational integration experience earned at some of the country’s leading tech companies. Singh joins Backcountry.com after a two-plus-year stint at Synacor, most recently as Senior Vice President of Technology, where he focused on delivering high-growth products and creating the technology vision to increase the scalability of the business. Prior to that, he spent three years as Director of Engineering and Product Development at Yahoo!, where he was responsible for leading the company’s development centers in Latin America. He’s also an Oracle alum, during which time he was integral in the creation of the now-ubiquitous Electronic Records and Electronic Signature (ERES) product, and was awarded two patents for innovative solutions created for XML record searching and XML-based security models. He holds a Bachelor of Engineering, Computer Science degree from Gulbarga University in India, and earned a Masters in Information Systems Management from Carnegie Mellon University.

CJ is a dad, a photographer, and an outdoor lover. He's also pretty sure that the rarefied air of Park City is going to add at least 40 yards to his golf drive.

Brendan Quirk co-founded CompetitiveCyclist.com in 2000. He served as its CEO until the company was acquired by Backcountry.com in 2011. CompetitiveCyclist.com was widely considered the leading online retailer of mid-to-high end bikes and bike-related gear.

Brendan holds a B.A. in English Literature from Swarthmore College and a M.A. in Creative Writing from University of Wisconsin-Milwaukee. A combination of his love of writing and his love of cycling is what originally inspired him to grow CompetitiveCyclist.com through an emphasis on technical and information-rich content.

Brendan dabbles in Masters road racing and marathon mountain bike racing. He has greater proficiency in horsing around in the great outdoors with his wife Leigh and their three children.

Sam Bruni has built and managed service and sales teams for fortune 500 companies such as AT&T, Bank of New York, and Direct T.V. In early 2000, Sam tenured with the Generations Network and Ancestry.com, where he grew their service and sales teams from 35 employees to more than 500.

In 2003, Sam joined Backcountry.com as Director of Customer Experience. In 2008, he assumed the role of General Manager of ODAT (One-Deal-at-a-Time). In 2010, his role expanded and he was named General Manager of Closeout, overseeing all of the company's closeout stores.

Sam regularly speaks as an expert on Customer Experience, Fraud Prevention, Employee Satisfaction, and Internet Business and Strategy. He has served as Vice President on the board of the ICSA (International Customer Service Association) UT local chapter.

Sam, his wife Jenny, and their five kids enjoy spending as much time as they can in the outdoors.

Jeff Carter is a native of Utah and the Wasatch Front. He left Utah to pursue a degree in Finance and Real Estate Management from Cal State University, Hayward. His career started and continued for 15 years with Mervyn's California in the Logistic Division where he managed almost every department in two of their state-of-the-art distribution centers. He also served on several internal improvement and community relations committees. Carter then took his expertise and drive to the Sundance Catalog Company, spending two and a half successful years as manager over warehousing, distribution, and transportation. In joining Backcountry.com, Carter saw the future potential for the company as well as himself.

Jeff is an avid hiker. In fact, when not at work 2-3 times a week he can be found hiking his favorite peak in the world, Lone Peak. In an effort to keep up with his three daughters, he gave up skiing two years ago and is now passionate about snowboarding. Needless to say he's committed to his family.

Van Potter is a native of the red rocks and pinion of southern Utah. He is old, very old, older than anyone on this page. His checkered career includes rodeo cowboy, uranium miner, commercial actor, and flying college instructor on the Navajo reservation. With a B.A from Southern Utah University and M.Ed from Brigham Young, he embarked on a career in Human Resource Management. He has worked with Intermountain Healthcare, The Maurice Warshaw Foundation, Maxcomm Consulting, and the past ten years with Fidelity Investments.

Van's interests are sustainable living, passive solar energy, and organic gardening. He’s currently designing a house for his small rancho near Capitol Reef National Park. His free time is spent running with Molly, the Corgi, breeding and training Quarter horses, gardening, teaching his granddaughter, Gabriella, bad habits, and hanging out with his beloved wife, Lisa.

With more than 25 years of head-of-operations experience at some of the most renowned names in sports apparel, Mark Koppes joined Backcountry.com as Vice President of Merchandising in August 2010.

When he came to Backcountry, Mark was fresh off a five-year stint at Columbia Sportswear, where he held three consecutive VP positions: Men’s Apparel, USA Apparel, and, ultimately, Global Apparel. To earn his big boss chops, he spent the 15 previous years at Nike. During the company’s heyday 90s, Koppes worked his way up from Product Line Manager, through high posts in merchandising and marketing at Nike Europe, to GM of Sport Apparel back at company HQ in Portland. Oh, and he started off his career at a little old retailer called Nordstrom.

Young Lee joined Backcountry.com in 2011 as Vice President of Product with 13 years experience in online and multi-channel retail including having served as Vice President and GM at The Body Shop online. Young holds B.S. and M.S. degrees in Mathematics from UCLA and claims to have the 853rd website ever written. (It wasn't very interesting.)

Besides spending quality time with his wife, Hilary, and 2 sons, Young enjoys snowboarding, mountain biking, hiking, and contemplating how to make the world a better place.

Jim Holland is a two-time Olympian and six-time national champion Nordic ski jumper. Holland was a member of the US Ski Team for nine years. After graduating from the University of Vermont, Holland migrated to Utah and founded Wasatch Web Works, a Web development company. Holland then teamed with John Bresee to found Backcountry.com. Holland's focus on cost-effective retailing has led to exceptional year-over-year growth.

Jim continues to be an avid athlete in all aspects. From rallying company Ultimate Frisbee games at lunch to long adventurous backcountry ski tours, Jim approaches everything outdoors with the same passion and focus that has made Backcountry.com the success it is today.

John Bresee is a lifelong ski bum who has flipped burgers at Alta, washed dishes at Snowbird and taught skiing at Stowe. After the rock-star appeal of dish-washing wore off, he became a writer/entrepreneur. He launched the Wasatch Canyon Reporter newspaper, co-founded Backcountry.com and became editor of Powder Magazine. His work has been published in Bike, Skiing, Powder and other outdoor rags. John graduated from Johnson State College with a BA in psychology.

John is a plainspoken commentator on the world of e-commerce and has presented at industry conferences like Internet Retailer Shop.org, Etail, and the RBC Tech Conference.

John's passion for skiing has not waned with time as he can often be found near the front of the line as the lifts open on the deepest of powder days. Intensely fascinated by the power of the internet and the multitude of options it creates for business, he spends what little spare time he has researching the ends of the internet for the next wave. His hobby is helping entrepreneurs understand the power of the internet.