HuckNroll.com sold its last item at 5:59am today. The online specialty retailer of all things mountain bike is now closed for business. All is not lost for its trail-riding loyalists, though. Customers can now find mountain bikes and gear, including cross-country and downhill bikes, at Competitive Cyclist.

Our co-founder, Jim Holland, wielded a sharp camp axe and chopped the big blue ribbon in front of the doors of our new 315,000 square-foot East Coast Distribution Center. The eastern expansion doubles Backcountry's fulfillment capabilities, and will employee more than 200 people in the next two years.

The surf, skate, and snow deals site sees its old one-deal-at-a-time format and raises members’-only curated collections: the Private Stash.

In combining the sites, Chainlove becomes a one-stop shop for everyone looking for incredible deals on bike gear, whether they prefer trail or pavement. Bonktown is now closed for business.

CJ brings with him to Backcountry more than a decade’s-worth of technology prowess teamed with leadership and organizational integration experience earned at some of the country’s leading tech companies. He holds a Bachelor of Engineering, Computer Science degree from Gulbarga University in India, and a Masters in Information Systems Management from Carnegie Mellon University.

Virginia is for (gear) lovers. At least that's what we're banking on. To accommodate growth and improve customer service to everyone nationwide, we've announced that we're going to build a new fulfillment center in Christiansburg, Va. The facility will be approximately the same size as our current center in West Valley City, Ut., and will employ more than 200. Construction will be complete in summer 2012.

CompetitiveCyclist.com is now part of the Backcountry family of specialty retail stores. With this first-ever acquisition for Backcountry.com, we're solidifying our commitment to the bike industry and to an unparalleled customer experience for cyclists.

Brendan Quirk, founder and CEO of Competitive Cyclist, is now the General Manager of Backcountry.com’s Bike Division. A number of Competitive Cyclist employees will also be making the move to Utah.

Space was getting tight at the old Customer Service corner, which was in the same building as our Fulfillment Center. We moved the team into their own office a few miles away. Now our Gearheads enjoy their very own HQ, and we still have room to grow.

Why have two distribution centers in one town, when you can simplify back to one? The next door neighbors moved out and we seized the opportunity to chop down a wall and expand our distribution center into the space they used to occupy. That allowed us to move all of our bikes and other non-conveyable items formerly housed and processed at "DC2" into One Giant Space — our West Valley City Fulfillment Center.

Young brings 13 years experience in online and multi-channel retail from The Body Shop online, Minted, and TheMan.com. He holds B.S. and M.S. degrees in Mathematics from UCLA, and claims to have the 853rd website ever written.

Jill Layfield, former COO of Backcountry.com, will be handed the reins by company co-founder and CEO, Jim Holland, and will become the new CEO. After 14 years at the helm, Holland will welcome a different form of leadership for the company, as Executive Chairman of the Board. Co-founder John Bresee will also make a transition, taking on an advisory role for Backcountry and providing strategic insight for the company and management team.

The vast majority of Tramdock shoppers were also Steep and Cheap customers. By moving all of the ski-specific ODAT site's inventory over to SteepandCheap.com, we can now sell the same amount of ski stuff, but we can sell it among a diverse selection of other super premium outdoor gear — making for a better overall customer experience.

Introducing Field Tests. Customers can now create detailed adventure summaries to show their gear (and themselves) in action. Field Tests let members upload pictures, pinpoint maps, add gear lists, and write the story of each of their adventures. Others can post comments or questions for direct communication on the gear or the adventure.

The end has come for Brociety.com. WhiskeyMilitia.com sucks up the snowboard gear that was slated for Brociety and goes back to its roots as the ODAT site for all action sports gear.

With more than 25 years of head-of-operations experience at some of the most renowned names in sports apparel (Nike and Columbia), Mark Koppes joins Backcountry.com as Vice President of Merchandising.

Jill Layfield has been promoted to the new-for- Backcountry position of Chief Operating Officer. She started with the company during the Heber days, holding key leadership positions on the marketing team through our biggest growth years. She was promoted to VP of Product Management in 2009, and now is in charge of all of the company’s operations.

We’re going to Hollywood! Well, not really, but we’ve now added the ability for our customers to put themselves in the spotlight by uploading their own gear videos to our product pages. The videos add a whole new dimension to the quality community content on our site make us even more The Center of Gear Knowledge.

SNEWS and Backpacker Magazine recognize Backcountry.com as the Online Retailer of the Year. Yes!

After years of incessant clamoring, fans of the Backcountry.com brotherhood of ODAT sites are finally getting what they want: combined shipping. This is good all around — good for the wallet and good for the globe. By opting in, customers can reduce their (and the stores’) carbon footprint, and can save themselves some coin too. And just in time for the holidays.

DepartmentofGoods.com opens its e-doors to price conscious gear shoppers. This is the beta launch. In early 2010 Department of Goods will be wide open to the public and BackcountryOutlet.com will be taken out back and, unceremoniously, shot.

We launch our new private label backcountry ski apparel brand: Stoic. Stoic employs varying fabrics, insulation types, fits and designs in an effort to create apparel optimized for its respective function. In maintaining a direct and consistent dialogue with the Stoic Community, or design process adapts to the needs of Stoic users allowing them to see, experience, and become a part of the evolution story of Stoic apparel.

Former rodeo cowboy, uranium miner, commercial actor, flying college instructor, oh, and Fidelity Investment Human Resource Manager, Van Potter, has joined Backcountry.com as our HR Director.

We launched not one, but two bike sites today. RealCyclist.com is for roadies and HuckNroll.com is for mountain bikers. The sites sell only the most honed and perfectly crafted bikes, components, and accessories from brand names that kick start your heart and make you sweat before you even gear up and ride. With this shift, Backcountry.com no longer sells bike stuff.

To accommodate our growth, we’ve opened another distribution center in West Valley City, Utah. Located just a few miles from our primary distribution center, this 119,600 sq ft facility is home to the majority of our bike inventory and all the big, unruly, awkward-sized gear like kayaks.

Now there’s Brociety.com to sell all the snowboard gear (and more) that used to be part of the mix on Whiskey Militia. Like our other ODAT sites, you get the best prices on the best gear, one item at a time until it’s gone.

We’ve taken the price pain out of road cycling by launching a new roadie-only ODAT site called Bonktown.com. In the transition, we took what was once our all-things-bike-ODAT, Chainlove.com, and turned it into a happy place for mountain bikers only.

We launch our new private label bike brand: Cutter. From the morning commute to the post-work bar crawl to the late-night urban assault, Cutter makes gear that keeps you in the saddle.

Earn serious bragging rights by contributing to the Backcountry.com Community. The more you interact and contribute on our on-site Community, the more points you earn, and the higher you rank on the Leaderboard. Extra points are awarded if someone gives your contribution a thumbs up, and if you use your real name. Our Leaderboard shares real knowledge from real people.

We’ve transformed Tramdock.com into an ODAT site. Looking to meet the ski addict demand, the site will offer screaming deals to stoke any 365-days-a-year skier.

Following the same format as our already popular ODAT sites, Steepandcheap.com and Whiskeymilitia.com, Chainlove.com features one top road cycling or mountain biking item at a ridiculously low price until it’s gone.

Hate it? Love it? Tell us how you really feel about your gear. Comments, opinions, questions about your gear can now all be answered by other gear fanatics on Backcountry.com.

Realizing that every staff member owns a bike, we stay true to our core and come out of the gear closet. We are now carrying loads of high-end, performance bike gear.

Twenty-one badass athletes have joined our unconventional Pro Team, which is now under the umbrella of Backcountry.com. As they spread the word through their online forums and fans, they receive kickback on each sale referred through their network of influence. The harder they work, the more money they make. It’s a whole new world of affiliate marketing on a person-to-person scale.

Backcountry.com goes international, opening an office in Santa Ana, Costa Rica. Chosen over China, India and the Ukraine; Costa Rica was picked mainly due to the country’s stability, the easy travel from the U.S., the exceptional caliber of qualified candidates, and the fact that it is the same time zone as our headquarters in Utah. (It earned bonus points for being a damn nice place to go visit.)

Tramdock.com launches a pro team with a twist. With a huge focus on social media networking, the athlete program doubles as an online affiliate program. We start off with a bang, signing the reigning king and queen of freeskiing, Sage Cattabriga-Alosa and Ingrid Backstrom.

Liberty Media Corporation acquires Backcountry.com and all related properties. This is a good thing. They’re smart –very, very smart –and can teach us a thing or two. Operations in house stay the same with John Bresee and Jim Holland still at the head.

Dustin Robertson was the third employee at Backcountry.com. He started in the early days of the Heber Garage and has worked his way up the ladder to the big Chief in marketing.

Success with Dogfunk.com has our action sport customers screaming for their own Steepandcheap. Whiskeymilitia.com brings one shit-hot deal at a time to all of our snowboard, skate and surf customers.

During the last half of 2006 the planets must have aligned as accolades from PC Magazine, Internet Retailer, Inc Magazine and the Inc. 500, Biz Rate and featured articles in Forbes and other first tier publications came pouring in.

While these awards and recognition are flattering and confirm we're heading in the right direction there is little time to pat ourselves on the back with the Holiday season right around the corner. It's a time to prove our worth and measure up to the awards and accolades. As our CEO said in one article, "It's go time".

The people were clamoring - "More deals! More goods!" Items on SteepandCheap.com were selling out in a matter of hours, even minutes and those poor east coast fans were being dealt a lousy hand. So we took the wheel that Woot invented, rolled forward and unleashed Bottomless SAC with sick deals back to back all day long.

The roof was raised, the masses were momentarily calmed and Bottomless SAC lives on.

Not in our wildest snowboarding dreams did we see this one coming. Just one year after launching Dogfunk.com, the world's most complete snowboarding shop, it goes Platinum. That's right, one million in sales in one month! What took the mighty Backcountry.com six years to accomplish Dogfunk.com stomped the landing coming up Platinum in under 12 months.

Obviously charmed by his good looks and great teeth, Jim Holland hired Scott Klossner as CFO of Backcountry.com. Thankfully, Scott proved he was a package deal, bringing with him more than a fair share of smarts, talent, experience and leadership ability.

Another milestone for Backcountry.com comes as the total product count reaches 6100. When accounting for all the different sizes, colors and styles, total product count actually exceeds 25,000. Along with the growth comes the announcement of yet another warehouse move - this time to a 207,000 square foot facility. Despite the business growth and the array of products that are sold, Backcountry.com employees still find time to explore all ends of the planet using all, well most of the 6100 products available to them.

From the idea machine that is John Bresee's mind came the notion of launching the first "deal of the day" website that would focus entirely on quality outdoor gear. Then came the insane expectation of building it from the ground up and launching with a time frame of three weeks. Insane deals commanded an insanely fast launch.

On a cold February day just three weeks after the light bulb flickered in Bresee's mind, while most Utah locals were skiing and snowboarding, the "on" switch was flipped and SteepandCheap.com was born to a humble three posts in the forum (one was a rookie double posting) and a conservative amount of Rome Emblem Gloves being sold.

As more and more manufacturers take notice of the growth at Backcountry.com, and with the addition of Tramdock.com, Dogfunk.com and BackcountryOutlet.com, the total number of brands offered on all sites exceeds 200. This is a milestone considering there were 4-5 brands a mere 9 years ago.

Tramdock.com, the first ski only online retail site, is launched by Backcountry.com. Dedicated to skiers 365 days a year, Tramdock is where it all begins and ends for all things skiing.

Contrary to character, that of being frugal, Holland and Bresee shell out $75,000 clams to own the URL Backcountry.com. This solidifies the company's ownership of the name in the category in which it had become the leader.

Why spend that kind of loot when BackcountryStore.com was working? Bresee said the answer was simple. “We’ve coveted the Backcountry.com domain name since we began in 1996 and we finally had enough money squirreled under the mattress to seal the deal." That must have been some mattress.

Due to our inability to accurately anticipate square footage needs, and thanks in part to some unprecedented growth and an ever expanding inventory, Backcountry.com moves into a 47,000 square foot state of the art warehouse in Salt Lake City, Utah. Although HQ remains in Heber City, Utah, the products continue to find their way to our customers home from Salt Lake City.

2003 was a year of sustained and continued growth. More products came into the warehouse than ever before, and more left the warehouse than ever before. In Heber City, HQ grew as the marketing and buying departments added key individuals to the team. Table tennis was still a regular lunch time activity and the company snowmobile continued to come in handy for regular company trips into the Uintas and Wasatch mountains. Indeed the longtime motto "We use the gear we sell" rang true despite the growth and many changes.

2003 marked the first year that BackcountryStore.com sold alpine skis in large numbers. Selling alpine skis and snowboard equipment successfully would lend to the eventual creation of Tramdock.com and Dogfunk.com.

With the Heber City warehouse fast becoming a tight squeeze for employees as well as inventory, the decision to move shipping and receiving to a larger warehouse is an easy one. The decision is made to move product fulfillment closer to the shipping hub in Salt Lake City, Utah. The new 16,000 square foot location seems all too big, for about a month or two, as the company continues triple digit growth.
Jeff Carter, an expert in inventory and warehouse management, joins the team just prior to the big move and is critical in overseeing the transition to the new facility.

While on a pilgrimage to the homeland, Vermont, John is a personal witness to the rarely seen but often spoken of in ski lore - the garbage bag skiers. Impressed by this phenomenon, John concluded that there are core skiers and outdoor enthusiasts everywhere that Backcountry.com must embrace. This event would change the focus for the direction the company would take in launching sport specific sites like Tramdock.com and Dogfunk.com.

With a last glance over the shoulder, BackcountryStore.com bids adieu to the garage that was the shipping/receiving and HQ location and says hello to it's first warehouse - located in Heber City, Utah. This move marks the beginning of a trend that would repeat itself many times in the future as the business continues to expand and grow, necessitating the more space for inventory and employees.

Y2K marked a new beginning for the BackcountryStore.com team. The first full time web developer was hired, relieving Jim of his webmaster duties. Additionally, Dustin Robertson was hired as the Marketing Director to chart the course for putting BackcountryStore.com on the map.

With manufacturers still ice cold to the idea of selling gear online, Christian and Jim put the final touches on the first physical store front in Heber City, Utah and build the garage - the site for shipping, receiving, packaging, customer service, you name it. The second full time employee, Bob Merrill, gives up his dream job of pounding nails and comes on board.

Until this point the primary brands offered were Kelty, Life Link, Voile, Atomic and Black Diamond with a sprinkling of items from a few others. Brand acquisition begins in full force once the retail location is finished and now that Bob Merrill, Mr. Gear Guru himself, is part of the team.

After much discussion between Jim and his wife about taking over the extra bedroom to make way for inventory and an employee, BackcountryStore.com hires long time Park City local and gear fanatic Christian Gennerman. With Gennerman on board, Bresee and Holland now have an enthusiastic buyer and gear expert that can help shoulder the load.

After a year of hard work and a bit of luck, not to mention a steady diet of ramen, BackcountryStore.com barely squeaks out a profit. This would mark the beginning of growth that would soon reach triple digits.

Someone needed a Pieps 457 avalanche transceiver bad enough to take a chance on our new site. Although it wasn't a seamless transaction by all standards, it was the first.

After a series of brainstorm sessions and research, and a healthy dose of backcountry skiing, Holland and Bresee dig deep into their collective bank accounts and pony up a $2,000 investment to launch BackcountryStore.com. The goal - create a retail site where backcountry skiers can get the best gear at the best prices.