Between Hot Banana's recent alliance with Web Trends and WebSideStory's February 8, 2005, announcement that it will purchase Atomz, it seems like the intersection of site analytics, content management and search is getting busy.

"There's no reason that good search can't drive the entire e-commerce experience, but when you add analytics, you get something very powerful," says John Bresee, president and cofounder of backcountry.com.

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