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A Website as Big (and Cheap) as the Great Outdoors

 
Thanks to its stingy, ski-bum culture, BackcountryStore.com has become the second-biggest outdoor gear specialist on the Web.  
 
by Duff McDonald, October 16, 2003  
 
Backcountry skiers, those intrepid types who forsake chairlifts and well-groomed runs for the challenge of blazing their own way down a mountain, have to get by without the comfort of an obvious route. It makes perfect sense, then, that Jim Holland and John Bresee, two self-described ski bums, have negotiated their own path to success.

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