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Revenues Soar 84% At Backcountry.com In 2004

 
e-commerce site for specialty outdoor gear - reports an 84% year-over-year increase  
 
by Sporting Goods Business  
 


Backcountry.com - the e-commerce site for specialty outdoor gear - reported an 84% year-over-year increase in its year ended December 31. Sales reached more than $27 million.

The company, based in Park City, UT, noted that this marked the first time in seven years it has not shown triple-digit growth, partly due to inclement weather.

“84% is great, something we're very proud of,” said Backcountry.com president and co-founder, John Bresee. “We hit some speed bumps and learned invaluable lessons, not to mention being blessed with incredible fortune to end up with that kind of growth. However we set very high goals for ourselves and the bottom-line for us is that in 2004 we missed our goals. Fortunately we are the shareholders so we have only ourselves to apologize to.”

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