Our affiliate programs are looking for clean, established, outdoor-focused, content rich, core websites to help represent our brands. If your application was declined, it’s because your site didn’t meet our acceptance criteria. Below you’ll find a list of exactly what we’re looking for in an affiliate partner.

Acceptance Criteria

• The Backcountry Affiliate Programs welcome applications from all business models (coupon, loyalty, mobile etc…), but our ideal partner has a niche, content rich, outdoor-focused website. Our websites are successful because we’ve never lost sight of our goal, which is to provide core focused sites for the serious outdoor enthusiast (no weekend warriors). We’ve taken that same model and applied it to our Affiliate Programs. Of course we accept many other models, but you’ll need to be a premier site within your category to be accepted.

• In regards to niche outdoor websites we’re only allowing sites that focus on the core categories our sites represent, those being ski, snowboard, camp/hike, mountain bike, road bike, climbing, paddle, mountaineering etc… Unfortunately this excludes hunting, fishing, swimming, professional sports etc… even though there may be some crossover.

• We’re looking for established sites with a Google Page Rank of two or greater. Without significant traffic on your site, success in the affiliate channel is next to impossible. Of course there are exceptions, if your site looks promising but hasn’t hit our traffic requirements we evaluate on a case by case basis.

• A clean, user friendly template.

• Discount driven websites please understand our catalog sites – Bakcountry.com, Dogfunk.com, RealCyclist.com and HucknRoll.com are premium, high end stores that do not compete on price. Typically we accept premier coupon/loyalty sites to both Backcountry.com and BackcountryOutlet.com because they’re tabbed together, but please understand we’d like coupon sites to only promote DepartmentsofGoods.com or BackcountryOutlet.com (unless otherwise permitted).

• Your site must be complete at the time you submit your application. If it isn’t complete you’ll automatically be declined (very few exceptions given on this).

• Uniqueness – Backcountry.com was built on creativity we expect our affiliate partners to do the same. If we already have several sites with the same look, feel and content as yours you’ll likely be declined.

• Your site must be free of spyware, toolbar downloads, malware and spam.

• We’re looking for sites that exude passion for the outdoors.
  

If your site has been declined please feel free to re-apply once the above criteria is met. For additional questions about our policies please contact us

We’re very serious about the philosophy of “less is more.” We prefer partnering with fewer core affiliate sites that meet our strict criteria and contribute to the program on a regular basis. We view our partners as an extension of the Backcountry sales force and this application process ensures our brands are represented in a positive way.